Why I Don’t Have Social Media for My Business
I get asked this pretty often: "Why did you delete your business social media accounts?"For a split second, I always think I need to come up with some clever answer. But the truth is simple. I just wanted to. Most of my work comes from businesses in Austin and the Texas Hill Country who care more about authentic content than chasing trends.
I still use YouTube. That’s it. In my opinion, the same people scrolling Instagram are also on YouTube—and vice versa. The difference is how they engage. For me, Instagram and Facebook became a time suck. I didn’t want an algorithm dictating what I see, how I think, or how often I need to post. YouTube does everything I need.
One Platform Is Enough
If someone lands on my YouTube channel, they get a pretty clear idea of who I am and what they’re getting. I’m out here building a house from recyclables. I’m filming real projects. I’m showing the process. That tells a much stronger story than trying to keep up with daily posts across multiple platforms.
Along with that, I have:
That’s all I need. I’m not interested in being mixed into a feed next to a bunch of competitors. I don’t pay attention to what other creators are doing.I focus on making dope content—and building my house.
The Problem with Posting Everywhere
Here’s where I see a lot of businesses go wrong. If you’re posting the exact same content on YouTube, Instagram, Facebook, and everywhere else, you’re not just wasting time—you’re likely annoying your audience. Think about it like this: Have you ever been reading something online and gotten hit with a popup ad? Nobody likes that.That’s exactly what repeated content across platforms feels like. On my site, you’ll never see popups. I’m not sending weekly newsletters just to stay “top of mind.” I’d rather people find me when they’re actually interested.
Think About It Like Real Life
If you met someone in person, would you say the same thing to them three or four times in a row? Of course not. People would think something’s off. That’s how a lot of social media feels right now. This is all subjective—and I understand why creators push the idea of being everywhere all the time. It’s a sales tactic.
What Actually Matters
If you’re hiring someone to create content for your business, pay attention to how they present themselves. If they lead with their equipment, that’s usually a red flag. They should be leading with ideas. They should be helping you craft a message that actually connects with people—and ultimately leads to new and returning customers. At the end of the day, I’d rather focus on quality over volume. That’s what works for me.
Thanks for reading.
If you want to learn more or work together, feel free to reach out.
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Dope Creative Content
Cinematographer • Videographer • Creative Strategist
Austin • Texas Hill Country • San Antonio
