How to choose the best career path when in your mid-40’s?

I’m the last person who should be giving life advice. Some would disagree, but I always feel like I make the wrong choices. The grass is always greener I guess.

As another year comes to a close, I can’t help but reflect on my first three years in Texas with gratitude. Since becoming a full-time content creator, videographer, cinematographer—whatever title fits these days—I’ve been fortunate to book some of my favorite jobs yet. Honestly, I’m just grateful to still be working post-COVID. As long as each year is better than the last, I have no complaints. 2025 is just around the corner, and I can’t help but wonder how it will unfold.

Like every end of the holiday season, I’m at a crossroads. Should I create content for a custom pool business in Austin, or take on a new role as creative director for a prominent RV sales division? I can also go back to Los Angeles and film content at production studio. I have no idea what I’ll do. I have a few days to decide.

I feel lucky to have options, but at 46, I have to ask: Where do I want to be this time next year? Do I want to keep hustling like I did in my 20s and 30s, or do I want more stability? I’ve realized that working with one dedicated client leads to deeper, more rewarding projects than juggling a series of short-term gigs. I’m craving that depth.

Recently, I resigned from my position at Lady Lanes. I wasn’t happy about it, and I kinda regret it. In a short amount of time, I helped them rank number one on Google with a zero-dollar ad spend. People often ask, “How did you do it without Google Ads?” My answer is simple—though no one really wants to hear it: “I worked harder than everyone else.” I love the team at Lady Lanes and wish them continued success in their path to be the best Houston Home Organizer.

That’s the key to succeeding as a content creator in the Texas Hill Country: outwork the competition. As I map out the next steps in my career, one thing is certain—2025 will be another year of hard work and growth. Here’s to new opportunities and an exciting year ahead in the Texas Hill Country!