How to create content for your small business

The process of developing an idea for your business, Pitching It, Planning The Filming Around The Budget (if there is one), Executing, and engaging with your team is another significant part of my role. Ensuring that everyone feels valued and respected in the creation process is important to me. I want people to enjoy the process. It's Also Necessary For Growth.

Creating honest, authentic content should be your number one priority. It's also very important to make sure your content isn't the least bit fake. Zero bullshit. No sales nonsense, no lies, no embellishing the truth, no corporate messaging crap. You see a lot of this from low-level marketing pay-per-clickbait agencies. Creating content for your business is easy. I spend a lot of time convincing people of this, which is so strange to me. In my head, I’m thinking, “Just do it already.'"

In addition to all that extra stuff you probably didn't think I would have to do for you, I have to do what you wanted me for in the first place: create the content. When clients express concerns about a deposit, I keep it simple. I address their issues and respond honestly and without emotion. It's not easy sometimes.

The amount of work involved in pre-production and research is substantial, and I am empathetic to the challenges of running a small business. It's Hard. I've been doing it for as long as I can remember.

the days of having a staff, a big studio, and trying to prove anything to anyone are over. These Days, I want to play with my camera. There Was So Much Noise, and I Was Always Busy. My Contractors Were Always Paid On Time, and I always delivered for my clients. I went almost 10 Years With All 5-star reviews.

In 2019, a random person mistakingly posted a 2 star review, that was meant for another company. it’s still there. I used to get so annoyed by it. Now it’s funny. All my hard work to keep my Yelp perfect, and ruined by some idiot. Lol. TCD STUDIOS LOS ANGELES

I value hard work and dedication, and I always go above and beyond for my clients. I understand that unforeseen circumstances can come up, but transparent communication about late payments is important for maintaining trust with clients. When I'm on the team, I'm hustling nonstop. The hours are all day, all night. It's 7 days a week with me.

Recognizing red flags from the beginning is crucial when creating content for a small business. Timely payment is one of those potential red flags. Another is speaking negatively about others. People who speak negatively about others often tend to pay late too. And they are toxic.

In the past, some clients have mentioned issues with the work or delivery from previous videographers. They've had experiences with contractors who didn't meet expectations, or they just didn't vibe with them. It happens. I always try to understand that they might have had a bad day, or maybe there were communication errors. It happens.

There have been a few people I kept around who were either slow, lacked hustle, or were lazy. Despite their flaws, they somehow made my business better. You gotta go with your gut though, and keep the people around that make you better and ghost the ones that are taking your mental space.

I appreciate when clients express concerns about previous creatives. They need to do so, as it helps them get what they want out of me. Constructive criticism can be valuable. Previous videographers may still have talent but might not be the right fit for a particular job. The bottom line is that speaking negatively about past contractors is a red flag. These people are unlikely to pay you on time. Ghost those fools. They'll likely talk shit about you one day too. I work full time as a San Antonio Videographer. I also work as a videographer in Austin and sometimes in Los Angeles.