How you should be hiring people

As a Texas Hill Country content creator, I think many of us can relate to scrolling through job boards on LinkedIn or firing off applications on Indeed—it’s a grind. I’m still looking for exciting opportunities, and I feel fortunate to be booked through 2025. That said, I’d be lying if I didn’t admit that I approach work with a bit of fear, which keeps my hustle going. I’m always looking for work, even when I don’t need to.

I’ve been an independent contractor for over 20 years, mainly operating as a one-man operation, and I love the flexibility and simplicity that comes with it. Before then, I had brick and mortar studio situation for about 15 years. Occasionally, I hired videographers or editors for short-term projects, usually one-day gigs, or to handle basic editing when things got busy. These days, I rarely hire for long-term roles, but when I do, I respect the process because I’ve been on both sides.

Recently, a recruiter I met outside of New Mexico encouraged me to start sharing my thoughts on LinkedIn as another way to stay on people’s radar. I met her and her husband at a seminar I was hired to document. She asked me what I think has changed the most about applying for jobs. One thing that stands out is how impersonal the process has become.

For example, when someone applies for a position with me, I send a quick automated message that says, “Thanks for applying! If you’re a good fit, I’ll reach out. Thanks again.” If they don’t hear from me, they aren’t selected. It’s a simple system that respects everyone’s time. In reality, I think that automated message is too much. As a job seeker, I don’t dwell on rejections—I’m onto the next opportunity as soon as I hit submit. I think most are the same.

What I find frustrating is the cumbersome online applications that take 15-20 minutes to fill out, often don’t import resumes correctly, and include seemingly irrelevant questions about my gender. In some cases, they still ask for my vax status (not vaxed) or if I consent to the company sending my data. I understand the intent behind these questions, but they can feel excessive when trying to get through an application. None of this information is relevant to my work.

Another thing that bugs me is receiving auto-generated rejection texts or emails. While I appreciate companies trying to close the loop, the messages can feel robotic and unnecessary, especially when most candidates have already moved on. It’s one of those small details that could be handled differently to make the process feel a bit more human.

I don’t think companies are intentionally trying to be dismissive or mean. It’s just the nature of a system stretched thin by volume, and the frustration on both sides. The person in charge of sifting through those resumes might hate their job, or there could be thousands of applicants to get through. I get it.

For me, COVID was a wake-up call about never taking my career for granted. I’ve always prioritized having steady work, and even now, while I’m fully booked, I keep my resume and portfolio circulating because I live in fear. Lol.

The big shift has been reaching a place where I can say no to opportunities that aren’t the right fit—especially those where I don’t sense mutual respect. That’s my way of saying I don’t have to work for the companies who pay me late. I put money aside each month so I can focus on working with those companies that allow me to be at my best. Thanks for reading! Click here to read about a realistic content strategy for your business.