The Importance of Not Letting Negative Employees Hinder Creativity.

In the constantly changing world of 2024, creating engaging content is crucial to connecting with an audience. However, a problem that stands in the way of this creative process is negative employees. When a camera is brought into a workspace, it can make some people uncomfortable, and that's okay. Uncomfortableness can add a realness to your content, showing a raw, authentic side of the business that might otherwise go unnoticed. However, negativity is a different story.

Negative attitudes, fueled by ego, job dissatisfaction, or conflicts with management, tend to seep into the content. When there are unresolved issues or toxic dynamics, it becomes obvious on screen, distracting from the message you're trying to convey and diminishing the impact of your creative work. As a videographer, I've found it effective to focus on a positive team member and tell the business's story from their perspective. This method avoids negativity and highlights the passion, dedication, and personality that drive the company forward. It puts a face to the brand and creates a narrative that viewers can relate to without the distracting shadows of workplace drama. And sometimes, people want to be heard.

Alex Osborn, the co-founder of the advertising firm BBDO and the creator of the brainstorming technique, said, “There are no bad ideas.” Maybe. I hear terrible ideas all the time. But that’s okay. Terrible ideas lead to not-so-terrible ideas that eventually turn into decent ideas, finally turning into the best idea ever. So, if you notice negativity creeping in, confront it directly, but don't allow it to take over the creative process. Remember, the power of your content lies in its authenticity, and every person in front of your camera contributes to that story.

There are some things I make sure are addressed before I start working with a business. The first is to make sure everyone is on the same page. The staff needs to be on-board, the structure (whatever structure we agree on) and that I’m paid on time. I don’t know what is it about creative, but it often goes unappreciated. Organic social media content probably the second most important aspect of your business. The first is subjective, but I believe it’s SEO. SEO is the best invention when it comes to marketing. The technical aspects are important, and a monkey could learn it in an hour. The real value is the creative you implement via creative. Does your Videographer know how to craft a story, and most important, can you tell the story in a way that make people care? Thanks for reading.