The Moment Before and After
I still remember buying my first camera. I had just started a small production company in Los Angeles and wanted a simple way to film practice auditions for actors. It was a little Kodak Handy-cam. Nothing fancy—but it changed the way I saw people forever. Almost immediately I noticed something interesting about human behavior on camera.
The most honest moments weren’t when the actor was speaking. They happened right before the performance started… and right after it ended. Those brief seconds revealed the real person behind the lines. The nervous breath. The subtle smile. The moment someone dropped the “performance” and simply existed. That discovery shaped how I approach branding, marketing, and storytelling to this day.
That was nearly 25 years ago.
Today I shoot primarily on a Canon C70, which I absolutely love. Before that I worked through the Canon lineup—the T3i, the 5D, and the 1DX. Canon cameras have always been my tools of choice. But the truth is, the equipment isn’t what matters most. The performance does.
Whether it’s an actor delivering a scene or a business owner sharing their story, the magic usually happens in those small, honest moments—before the message begins and right after it ends. That’s where authenticity lives. And authentic moments are what connect with audiences.
If you're looking to work with a videographer or creative strategist in the Texas Hill Country, I’d love to help tell your story.
I’ve spent more than 20 years as a cinematographer, director, editor, and producer, and I still chase those real, human moments every time the camera starts rolling. Thanks for reading. If you’re interested in hearing more, click here.
Dope Creative Content
Video Strategy & Production for Texas Hill Country Businesses