Drop your ego
The idea of what content “works” versus what doesn’t is completely subjective.
If you think you’ve got it all figured out — you don’t. Analytics matter, sure. Instagram data, YouTube views, and Facebook metrics all tell part of the story. But the moment you start nitpicking based on what you personally think is “the right way,” you’ve already missed the point. You’re standing in the way. Also keep in mind only YOU think your business is more relevant than an other. You need to convince people to care.
There are plenty of ways to grow and promote your content without obsessing over metrics. I’ve had one of the biggest influencers on the planet post about me multiple times — not because I asked, but because I stayed authentic and kept creating. That’s the real lesson: you don’t know everything, and neither do I.
Now ask yourself — does your own team share your content? If you’ve got ten employees, they should all be part of the push. Like, comment, and share — every time. If they don’t want to use their personal socials, fine — set up accounts for them. It should be part of the job. This isn’t optional. Support the brand you’re part of or get fired. Non-negotiable in 2023.
We’re all guilty of thinking our way is the only way. But the moment you start looking down on another creative for doing things differently, you’ve lost. That mindset doesn’t just kill collaboration — it kills culture. And at some point people will see right through you. AI, data, and all your metrics will never understand creativity. Your job as a leader is to protect and empower it. If you’re a creative and talk trash about another creative, quit because you’ve already lost.
Let your creatives create. And make sure your marketing team is doing its job — promoting the work. And get a marketing director that has actually done the work.