Filmmaking mistakes business owners make.
Apologies in advance for the clickbait title. I doubt you’re making any mistakes. Everyone knows whats appropriate, and what’s not.
When creating content for your business, it's important to maintain a positive mindset. Rather than worrying about potential mistakes, focus on the opportunity to authentically showcase your company, team, and products. Keep the content simple and honest, and concentrate on the message you want to convey. Avoid stressing about over-editing; instead, aim for a genuine and straightforward approach. In the beginning, limit your videos to a maximum of 30 seconds, one frame, and one take. Get into the habit of not editing and posting your first take to maintain authenticity. Additionally, this approach allows your audience to witness your growth, creating an engaging journey for them to follow. Most importantly, remember to enjoy the process and make it fun for both yourself and your team.
Filming with your smartphone.
When in doubt, just grab your phone and start documenting. The best way to see what works is to try different things. If you don’t have a budget, filming with your phone will help you appreciate a budget when you do have one to play with. And have fun!