When creating video content, it's essential to keep your budget in mind. A cost-effective option is filming vertical videos on your iPhone or Android. These videos are versatile and perfect for platforms like YouTube Shorts, Instagram Reels, Stories, and TikTok.

To kickstart your video content journey, try starting with a "Meet the Team" video. These are easy to produce and don't require much planning. If you're using a smartphone, consider filming in front of a window to make the most of natural light. Use the cinematic option and frame your subject off to one side to add text and enhance storytelling. The cinematic feature allows for a cool rack-focus look.

Editing is a crucial part of the content creation process. While it can be both the best and worst part of the process, putting in the time and effort into editing is extremely important as it allows you to craft a compelling message. Final Cut Pro is my preferred choice, but iMovie is free and easy to use.

If you're facing phone storage limitations, investing in an external hard drive is a good idea. Keep your footage local and on a drive. This approach allows you to build a database of video content for your business that can be repurposed in the future. Get in the habit of creating folders for each month, week, and day.

When filming, try to opt for 4K resolution if possible. Filming in 4K allows for greater flexibility during the editing process, as you can zoom in without compromising the quality of the footage. Trust me, if you're filming on your own, you will absolutely need to zoom in on a clip at some point. Filming in 4K can provide that extra level of detail and flexibility in post-production.

I don’t think I mentioned 5 tips that will help you. Message me and I'll help you come up with some ideas. Welcome to the wonderful world of creating content for your business!