The Cost of Entry Is Effort

The cost of entry is effort. It really is. That applies to almost everything in life. If you want something, you put effort into achieving it. It sounds simple, but it’s surprisingly hard to do.

I’m guilty of putting things off too. I’m a total hypocrite. I push my clients to film content, show up for audition practice, and make their work a priority. But when it comes to my own projects, I often don’t do the same. I’m not sure why. I think everyone does it.

Not that long ago, self-producing content was difficult. Cameras were expensive. Editing was something only actual editors knew how to do. Writing and producing your own scenes sounded ridiculous. Then cameras became more accessible. The industry changed. Social media took over. Now, creating your own work is easier than it has ever been. I remember when you couldn’t even watch your scenes back. Now, you can shoot something and do it a thousand times until you’re happy with it.

No camera? You have your phone. No distribution? You have YouTube. Every scene in every television show or movie is ultimately just people in a room talking to each other. There is literally no excuse.

We open the San Antonio actor studio on Monday. Starting Sunday, I’m going to document the process of building this business. I did it back in the day, but I held back a little. This time, I’m going to push myself to ignore the noise, the naysayers, and the negativity. I’m going to focus on what matters and what makes me happy: being creative.

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